18. September 2013 11:40
by Administrator
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Applied Arts Award

18. September 2013 11:40 by Administrator | 0 Comments

People use art to communicate with each other and the world around us. In advertising, art has always been an integral element in telling a story and expressing an idea. So how did Kia Canada get into the Applied Arts magazine annual award issue?  Earlier this year, Kia produced a commercial in which a waiter tries on a pair of glasses belonging to a Kia designer. What happens next is that he sees all the incredible inspirations that Kia designers use in designing our cars. To pull off this wildly imaginative idea, Kia used state-of-the-art animation. It was a very challenging task since there were multiple scenes with a wide variety of animation styles – so much that the project took many months to complete. But the final product speaks for itself: a truly captivating commercial that rewarded Kia in this year’s Applied Arts recognitions. Kia’s “Glasses” commercial allows you to see what it really means to be a Kia owner: when you buy a Kia, you’re not just buying a car, you’re buying innovative design. Check out the video below and see all the inspirations for yourself.  http://www.youtube.com/watch?v=BCUawja_q1Y