18. September 2013 11:34
by Administrator

Red Dot Design Award

18. September 2013 11:34 by Administrator | 0 Comments

In the world of design, there are numerous prestigious acknowledgements – one of which is the highly regarded Red Dot Design Award. The all-new, European-inspired 2014 Kia Rondo Urban Utility Vehicle (UUV) was presented with a Red Dot design award this year.

Designed to be a versatile and family-friendly vehicle, it wasn’t easy to create a car that functions as such, while being stylish as well. World-renowned car designer and Kia’s Chief Design Officer and President, Peter Schreyer worked tirelessly with the Kia design team to ensure function and style came together in a unique package.

So who decided the Rondo deserved the Red Dot Design Award? The Red Dot panel was made up of influential designers, professors and independently selected journalists from around the world who critiqued the Rondo based on various criteria including: degree of innovation, functionality, formal quality, ergonomics, durability, symbolic and emotional content, product periphery, self-explanatory quality and ecological compatibility.



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